10X wants to #StopDaylightRobbery

10X Investments kicked off its campaign to #StopDaylightRobbery by causing quite a stir at Nelson Mandela Square, Sandton. Shoppers and lunch-time restaurant goers were greeted by the sight of a life-sized household scene, complete with furniture, appliances and even a car. Then, without so much as a warning, masked individuals, armed with chainsaws, descended on the scene and carved off 40% of everything on display.

According to Steven Nathan, CEO of 10X Investments, the intention behind the chainsaw chop was to visually illustrate how retirement investors around the country risk losing 40% of their final retirement amount, as a result of the ‘daylight robbery’ perpetuated by the retirement fund industry in South Africa.