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SMEs optimistic despite COVID challenges

Dec 23, 2020

SMEs optimistic despite COVID challengesSouth African small business owners are a resilient bunch: 86% of those recently surveyed by Retail Capital said that their business will survive the pandemic. This despite the majority not receiving relief from their landlords or financial institutions during lockdown. Most of them (73%) also did not earn an income as they could not trade (72%).

The survey, which was conducted in October 2020, is based on hundreds of responses from business owners operating in industries including food & beverage, building & construction, general retail and hotels, hospitality, tourism and travel. The majority (59%) have been in business for more than three years.

“Despite all the odds, South African SMEs have shown their mettle and risen to the many challenges that the pandemic has thrown at them,” says Karl Westvig, Retail Capital CEO.

“They adapted to the situation and found solutions to their problems, in many cases creating opportunity out of adversity.”

Business owners also showed their empathetic side. Instead of retrenching staff (61%), they put them on short time or reduced salaries (66%), to help them earn some kind of living as the pandemic raged on.

Little support for SMEs

Despite these humble efforts to try and protect their staff’s livelihoods, SMEs received little in the way of support.

Of the 68% who have premises, only 34% enjoyed a rental holiday. This, coupled with a salary bill during a time of no income, put a serious strain on their savings and personal pockets.

When it came to financial support, the banks didn’t come to the party either. Of the 44% of SMEs who applied for financing, only a dismal 16% received assistance. Similarly, while 47% applied for TERS, only 35% enjoyed some relief, and of the 18% who sought help from the South Africa Future Trust (SAFT), just 10% received any.

“It is astounding that, while our SMEs did everything they could to keep some sliver of light on in their business, the financial institutions who could have offered support, largely did not come through for them,” says Westvig.

“For example, a customer of ours initially sought assistance from one of the big banks, to the value of R250k. While she was approved in writing, the money never arrived. After following up on numerous occasions, it turned out that her application had fallen through the administrative cracks. By the time it was discovered, the available funds had been exhausted.

“Fortunately SME funders have stepped up to the plate, and in our case, we have disbursed over R500m to our customers since the start of lockdown. We also suspended all debit orders while our customers’ businesses were closed, only re-instating them when re-opened, to offer as much help as we could.”

Pivoting

Despite these challenges, the SMEs surveyed are still upbeat and are looking at how they can unlock other business opportunities, turn their current operation on its head, do what must be the word of the year: pivot. 39% of SMEs reported that they have changed their business in some way since lockdown.

Encouragingly, among those businesses that did close, 34% said they would open a new venture, and a whopping 75% reported learning something from lockdown that they will apply in their business going forward.

“While we are not out of the woods yet, all industries are up and running again.  With some restrictions in place where necessary, and while practising COVID-19 regulations of sanitisation, social distancing and mask-wearing, most have resumed trade.

“I am deeply proud of how far these SMEs have come. They have indeed shown that from adversity comes opportunity and when faced with what look like insurmountable challenges, they can be overcome by adopting a positive mindset and looking for ways to unlock opportunities,” concludes Westvig.

All research, stories about resilient SMEs and macro-trends identified can be downloaded in Retail Capital’s book Unlocked.

This post was based on a press release issued on behalf of Retail Capital.

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Maya Fisher-French author of Money Questions Answered

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